Resume

WORK EXPERIENCE

Senior Director – Martech & AdTech Strategy & Solutions
Acxiom ·  July 2023 - Present
Currently leading a team of strategists and solution architects to help enterprises transform their marketing & advertising technology and deploy customer data for marketing. Advising clients on clean rooms, data platforms, CDPs, measurement, and privacy-driven marketing solutions.

·       Developed Acxiom’s POVs on Clean Rooms, Retail Media Networks, and Customer Loyalty. Sold multiple client engagements and built competitive intelligence comparing Acxiom’s DCR & RMN capabilities to the market.

·       Sold & led the execution of a technology strategy for an large life sciences company, delivering a $7MM multi-year roadmap.

·       Developed a future marketing strategy for a major US bank, including CDP evaluation, future-state architecture, and a GTM model. Sold follow-on $2M+ engagement and long-term client relationship.

·       Defined the GTM Martech & AdTech advisory strategy, building $10MM+ sales pipeline in the first six months.

·       Enabled internal sales & client teams on data-driven marketing, analytics, and advertising technology trends.

Senior Director - Technology Strategy
Actable ·  Oct 2022 - Aug 2023
Built a strategy capability and team to help enterprises adopt cloud-based marketing, identity resolution, and customer data platforms. Provided guidance on privacy-first marketing, clean rooms, and measurement frameworks.

·       Developed a GTM strategy with cloud/CDP/ID partners, expanding capabilities and driving revenue growth.

·       Delivered privacy-first data strategies, CDP implementations, and analytics roadmaps for multiple clients.

·       Advised clients on data clean rooms, media buying optimization, and marketing & advertising technology stack integration.

Director – Media, Entertainment, AdTech, MarTech
Slalom Consulting ·  Jan 2020 - Aug 2023
Built strategic capabilities and led business development for high-tech and digital-native clients. Developed industry GTM strategies, cloud & data platform partnerships, and enterprise marketing analytics solutions.

·       Developed Slalom's GTM strategy for the tech industry with a focus on AdTech & MarTech in NY, generating $8M revenue in 2022 and opening deals with 10+ new customers

·       Created a three-way partnership with a CDP provider & a cloud platform, opening 12 new accounts and driving new pipeline.

·       Advised clients on customer data platforms, media measurement strategies, and technology architecture.

·       Designed, sold, and led 8+ Generative AI workshops on AI-driven marketing, measurement, and customer engagement.

Senior Principal - Data & Analytics
Slalom Consulting ·  Jan 2015 - Dec 2019
Led data-driven analytics initiatives for enterprise clients. Built AI-driven personalization solutions, marketing measurement frameworks, and advertising attribution models.

·       Managed a $5MM data platform transformation for a global Biopharma company, consolidating 1st & 3rd party data, enabling self-service analytics, and optimizing digital engagement strategies.

·       Led a team developing AI/ML sales & marketing optimization tools, improving targeting and next-best-action models.

·       Delivered a cross-channel attribution & campaign measurement program for a major life insurer, integrating data sharing capabilities & identity resolution.

Senior Consultant / Solution Architect - Data, & Analytics
Slalom Consulting ·  Sept 2012 - Dec 2014
Led & provided architecture and implementation services on cloud data platforms, analytics, and customer data solutions.

ADDITIONAL EXPERIENCES – 2007-2012

EDUCATION

University of South Carolina – BS, Economics & Computer Science – May 2007