Senior Director, Consulting, MarTech & Analytics Strategy
Acxiom | July 2023 - Present
Leading strategic engagements to help enterprises transform their marketing & advertising technology and deploy customer data against business objectives. Advising clients on data platforms, CDPs, measurement, and privacy-driven marketing solutions.
Selected Key Accomplishments:
- Led the execution of a MarTech strategy transformation for an international life sciences company, delivering a $7MM multi-year roadmap.
- Developed a future marketing strategy for a major North American lender, including CDP evaluation, future-state architecture, and a partnership model, resulting in a $1M+ engagement and long-term client relationship.
- Defined a Professional Services GTM strategy, building a $10MM+ sales pipeline in the first six months.
- Enabled internal sales & consulting teams on data-driven marketing, analytics, and advertising technology trends.
Senior Director, Consulting, MarTech & Data Strategy
Actable | Oct 2022 - Aug 2023
Built a strategy capability to help enterprises adopt cloud-based marketing, identity resolution, and customer data platforms. Provided guidance on privacy-first marketing, clean rooms, and measurement frameworks.
- Developed a GTM strategy with cloud/CDP/ID partners, expanding capabilities and driving revenue growth.
- Delivered privacy-first data strategies, CDP implementations, and analytics roadmaps for multiple clients.
- Enabled clients on data clean rooms, media buying optimization, and advertising technology stack integration.
Director - Digital Native Businesses, MarTech, ISVs
Slalom Consulting | Jan 2020 - Aug 2023
Built strategic MarTech & AdTech capabilities for high-tech and digital-native clients. Developed industry GTM strategies, cloud & data platform partnerships, and enterprise marketing analytics solutions.
- Developed Slalom's GTM strategy for High Tech in NY, generating $6M revenue in 2022.
- Created a three-way partnership with a CDP provider & a cloud platform, opening 12 new accounts and driving new pipeline growth.
- Advised clients on consumer data platforms, media measurement strategies, and advertising technology architecture.
- Designed, sold, and led 8+ Generative AI workshops on AI-driven marketing, measurement, and customer engagement.
Senior Principal, Data & Analytics
Slalom Consulting | Jan 2015 - Dec 2019
- Led data-driven marketing and analytics initiatives for enterprise clients. Built AI-driven personalization solutions, marketing measurement frameworks, and advertising attribution models.
- Managed a $5MM data platform transformation for a global Biopharma company, consolidating 1st & 3rd party data, enabling self-service analytics, and optimizing digital engagement strategies.
- Led a team developing AI-powered sales & marketing optimization tools, improving customer targeting and next-best-action insights.
- Delivered a cross-channel attribution & campaign measurement program for a major life insurer, integrating clean rooms & digital identity resolution.
Senior Consultant / Solution Architect, Cloud, Data, & Analytics
Slalom Consulting | 2012 - Dec 2014
- Provided architecture and strategy consulting on cloud data platforms, analytics, and customer data solutions.